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Yarnloving
The ProjectÂ
Webshop development and digital branding for a creative Danish business.
The goal of the Yarnloving project was to create a unified online presence and increase the performance of the webshop. During our work, we supported the brand's growth and online sales by coordinating visual communication, user experience, and digital marketing.
My Tasks
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Webshop development and optimization
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Website design creation
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Development of UX/UI improvement recommendations
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Creation of social media strategy
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Content planning and content production
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Creation of product photos and marketing materials
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Graphic design
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Development of brand communication
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Analysis and optimization of webshop performance
Implementation
During the project, we focused on the visual and functional development of the webshop, as well as establishing a unified online presence for the brand. To improve the user experience, we optimized the webshop structure while strengthening brand communication with creative content and visual solutions.
The goal of the strategy was to simplify the purchasing process, increase trust in the brand, and support the continuous growth of online sales.
Results
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14% sales increase within 1.5 months following the webshop optimization
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Establishing a unified brand appearance on online platforms
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Improving the user experience of the webshop (Shopify)
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Creating creative product photos and marketing materials
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Strengthening digital communication and social media presence
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Supporting marketing campaigns to increase online sales
+14%
sales increase
Webshop
UX and visual optimization
Brand Building
unified online brand communication
Creative Content
graphic design, product photos and marketing materials
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