ByCikic
The Project
Branding and digital communication for a sustainable business.
During the ByCikic project, we participated in developing the visual appearance and communication of a sustainability-based brand. The goal was to create a cohesive brand identity that authentically conveys the business's values while supporting the growth of customer relationships and sales.
Our Tasks
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Development of brand communication
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Developing visual concepts
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Designing and creating social media content
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Full-scale product photography in the studio and on location
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Creating photo and video content for the brand's online communication
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Creating graphic materials
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Supporting marketing communication
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Supporting customer relations
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Supporting the communication and visual presentation of pop-up events
Implementation
During the project, we focused on strengthening the brand's visual identity and communication. We showcased the products with custom photo and video content, captured in studio environments and external locations, to authentically convey the brand's mood and values.
In addition to visual content, we supported a consistent brand presence by creating graphic elements and social media materials. The goal was to develop a communication system that not only presents the products but also builds an emotional connection with the target audience.
During the pop-up event, supporting the brand's offline presence, developing visual materials, and enhancing the customer experience were also part of the project.
Results
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Development of the brand's visual communication and online presence
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30% social media growth in 90 days on Facebook and Instagram
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Achieving 1 year of sustainability revenue through a successfully executed pop-up event
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Developing a unified visual brand identity across digital and offline platforms
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Creating custom product photos and video content in studio and on-location
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Communicating brand values and sustainability messaging more effectively
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Strengthening customer relationships and brand experience through online and in-person channels
+30%
Instagram & Facebook growth.
Organic social media growth in 90 days
1 year
Sustainability revenue.
The result of a successfully executed pop-up event
Online + Offline
Branding.
Connecting digital communication and the in-person shopping experience
Photo Content
Custom visual content.
Studio and on-location product photography, videography
